Obviously, your brand should be more than a catchy logo or an impressive website. But often in this situation, the concept of the brand is overshadowed and becomes dim or completely incomprehensible. Brands are valuable, a nice logo and a pleasant identity can be a brand (think Apple), but big brands are not always stylish (think Google). In essence, branding is much deeper, richer and more important than the health of a company. This will be more important when interacting with customers, through product, customer service, external communications and even internal relations with employees and stakeholders. Be honest with your brand and make it look real Brand experience is a new marketing method and this experience is created by authentic brands seeking to connect through all their senses – touch, taste, smell, sight and hearing. The brand must believe in its essence and maintain its originality. The marketing side measures the product experience by the type of their presence, and of course, the brand packaging, the purchase process and, if necessary, its servicing will be examined and analyzed objectively. 7 Laws of Real Branding Brands are created to create relationships with people and their surroundings. This means that when the brand is present, the market economy is still in its infancy, brands were not born as a phenomenon of marketing tools, but have existed since the power and capacity of the mental image was provided. In the whole world, there are only three places for branding – the mind, the heart and in the emotions of each person. Everything else – logos, websites, events, products or printed matter – are effects and representations of this combination. These are signs that point towards the brand, not itself. The brand exists within people, within me and you, and not anywhere else. A powerful brand is a reflection of the reality that is created simultaneously and concretely by the mind, heart and emotions of the audience and all three parts of it. You can’t control your brand, because your mentality changes due to communication with other people and even the attitude of others. If you have a brand, the best thing is to deal with its specific process. The world does not care about who is the official owner of this brand, and of course it is right, because the brand is somehow hidden in the essence of the product, it cares what message that brand has and the essence of its existence. The truth of the brand is formed by itself and without your guidance. Every brand is unique in itself and this exclusivity is not created or invented – it has to be discovered. Because there are many limiting conventional and traditional communications that destroy the uniqueness of brands and leave nothing but a bitter copy. The real branding process is to discover and unveil the reality of the product and not to recreate what has become faded or colorless. Being unique is not very important, you don’t need to spend all your energy connecting your brand to the outside world and making it special and exclusive. Let exclusive selling points give way to common sales. Many companies have failed because they were not very unique, many companies have faded or disappeared because they could not connect with customers. Attention is the lifeblood of any brand. This is the feeling that most of the brand owners mentioned. Unfortunately, this feeling is usually misinterpreted. A mature brand is not looking for attention, it is looking for attention. The elements of the brand and the applications of that brand are presented through diverse and tangible elements that create a visual, auditory and sensory identity and result in dependent and natural elements. For example, a brand’s logo, taglines, color palette, all marketing matters, advertising materials, letterheads, signs, messaging, communication, etc. They form the market and in the minds of customers. As a full-service marketing agency, the brand creates a recognizable identity with the best experience and knowledge in helping different types of customers. When it comes to branding, we often hear about logotype, because the logo is a standard leader throughout the brand experience and all brand elements. There are many other ways to experience the brand as a logo or a tagline. Different types of elements of a brand name. Brand name is attributed to words, phrases or words that express the identity, product, service or other core values of a company. For this reason, it is the main and important part of a product.
Naming a brand that expresses the essence of one or several words is, on the surface, very simple and convenient. But it is very difficult to cope with a creative and symbolic brand, because it is supposed to be effective in the perception, influence of the brand in the minds. Today, many brands, including Coca-Cola, Pepsi, etc., are nicknames that have somehow become a part of the common language of every person, and since people are more willing to spend on famous and eternal brands, myths that are worth millions today. Creating a perfect brand is no easy feat. There are several variables to consider for the identity you want to portray, including availability in the market and a good fit with your brand strategy.
Logo In simpler words, a logo is a visual brand that defines the brand with its design elements. The Nike brand has settled in the public’s mind in such a way that it no longer needs to be examined and recognized, the brand needs such strength and personality to become immortal. When you see a laptop with the Apple logo behind its wallpaper, you don’t need to look for the brand name because you recognize it at the first glance. As mentioned earlier, the logo is the standard leader in branding and all brand elements. A visual brand is discussed as the second most important element. A logo should always be more recognizable than a brand, the images here are an example of the saying that a picture is a thousand times more expressive than words, this is where the logotype comes into play. A logotype is a brand name that is skillfully branded with fonts, colors and used as a designed logo, so, in fact, a brand name is its true logo. Brands like Google are great examples of creative logotypes. Designing different logos that maintain the standard of your brand means that creating a logo with different designs and colors is necessary because the first logo is not always the most appropriate and the best logo. Think of the Apple brand, the name of this brand is simple and it has a very simple logo. Both elements portray simplicity yet clarity, factors that the brand needs. Apple is a very good example of the brevity of the logo but its completeness, that’s why it is one of the best known and best brands in the world. Conceptualizing and designing a complete logo is a creative and significant step during the process of structuring a brand. Finally, it is important that your brand has an active expression, visual appeal and universal recognition. Brand colors are powerful colors, special colors make a special difference. If you pay attention to the color red, you will notice that words like: error, danger, stop, help, urgent, and so on appear. why From the psychological point of view, this color can have different meanings in business. Matching the right color with your business reflects what your brand is all about. Understanding and recognizing color helps to recognize and be aware of your brand and makes it easier. The color of a brand plays a very important role in attracting and inducing brand identity. The appearance of a brand, such as Coca-Cola or Volkswagen, are brands that, as soon as we hear their names, we are reminded of their logo and brand. So, the shape and appearance of a brand is very effective in attracting and attracting customers. This catchy tagline quickly establishes the brand’s position in just a handful of words. The slogan should be memorable and easily worded and match your identity, personality and brand. Of course, if it’s about money, you won’t be looking for a funny and meaningless phrase. This message does not show anything other than your inability to do your job and showing you unprofessionalism. Therefore, you should be aware of the identity and essence of your brand, because the essence of an authentic brand is visible at first sight. The chosen slogan should be able to withstand the evaluation of your brand for many years, but with reason. You shouldn’t change your slogan every year because it will be confusing for your customers, but you should still update your image and make sure it matches what you want and how your customers perceive you. The face typography and brand font are inspired by the style and style of your logo or even something completely different, but they are always complementary. Make sure the chosen typography is in harmony with the other elements of your brand, because the font, like the color, is associated with a certain feeling or essence that matches the personality of your brand. Finally, brand identity is more than a single brand element. As a basic principle, brands go beyond a name, a tagline, and a logo in many ways. Whether through smell or movement, try to engage all the senses to create a richer and more memorable brand for all your customers.