Packaging and label
Packaging is a science, art and technology that protects the product during distribution, storage and sale. It also refers to the process of designing, evaluating and producing packages. It can also be interpreted in this way; It is an integrated system of preparing goods for transfer, storage, transportation, sale and final use. In many companies, it completely depends on the government, business, organizational, industrial and personal use, and creativity is different according to the type of use and has special importance.
The term package labeling refers to any type of electronic or graphic communication on the package with a separate label different from the product.
Food packaging is used for the food industry. Apart from the appearance, a package provides conditions for preservation, maintenance and resistance of the product. The packaging has nutritional value labels and other information required for sale. There are different types of packaging in the market, and nowadays their shape and usage is different from the issue of product protection, which has a face, usage instructions, required information, health signs, etc.
History
The packaging of food products, using technology, has undergone fundamental and extensive changes until the industrial revolution, these changes have had many ups and downs during this period.
1800: In order to prolong the useful life of food for the French army, Nicolas Apper replaced glass bottles with metal cans to optimize packaging.
1880: First cereal packaged in a folding box by Quaker Utz
1890: Crown caps on glass bottles were patented by William Painter
1970: The bar code system was introduced in the retail and manufacturing industry. PET plastic mold bottle technology was introduced at this time to be used in the beverage industry.
The packaging of food products has undergone fundamental and extensive changes with the use of technology until the industrial revolution, and these changes have had many ups and downs in the various periods until today.
The purpose of the packaging and the label on the packaging
Protective barrier: why we use packaging and aside from the discussion of food products that need to protect the contents inside the box due to impact, pressure, movement and bacteria, packaging is a barrier against the penetration of oxygen, water vapor and dust. because penetration is a critical and significant factor in packaging design. Some packages contain desiccants or oxygen absorbers, which make the products last longer. The amount of air in some packages is defined. Some packages contain modified or controlled atmosphere (oxygen), one of the primary uses and necessity of this type of packaging is to maintain freshness, freshness and health of the product in these packages.
Accumulation or density: usually many items are combined in one package to be able to move and carry more easily. Liquids, powders, seeds must have accumulation.
Transfer of information: In order to know how to use, move, recycle or the type of packaging of each product, its information is announced as a label on the packaging. This section contains some types of information required by governments and is reviewed by the government for approval.
Marketing: packaging and labels on the product are used to attract customers and create the potential buyer’s desire to buy the product. The way of presentation and the attractiveness of the package’s appearance plays an important role in the customer’s tendency to buy, and the customer tends to check the contents inside the package. Packaging design has been the first word in attracting customers for many years. Marketing communication, graphic design, design color and packaging are also other important factors in selling products.
Security: Risk packaging reduces shipping risks. Despite the beauty of the appearance, the packaging should be resistant to any kind of external stimuli, and the packaging should be sealed to confirm the authenticity of the product and prevent theft of the information on the label. In the packaging, you can use tags that have the ability to monitor the product, and in this way, retail sales and its abuse can be prevented.